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What We Do

Who are we?

We are the BBC’s charity and our mission is to help ensure every child in the UK is safe, happy, secure and has the opportunities they need to reach their potential.

We raise money both throughout the year and in our annual November appeal which is put to work where it’s needed most. We fund local charities and projects who help remove the barriers that are facing children and young people, so that they can thrive.

What do we fund?

We work closely with a whole range of organisations so we can understand where the need is greatest, ensuring the money you raise goes to supporting the young people that need us most.

We fund over 2,500 local charities and projects which directly support children and young people in communities right across the UK.

We support children and young affected by a whole range of disadvantages such as poverty, disability, illness, distress or trauma.  We also work with a range of partners to tackle some of the most pressing issues facing the UK’s children and young people today, including: mental health and wellbeing, violence impacting young people, child sexual exploitation, holiday hunger; access to employment, and social injustice.

Changing lives


Discover the stories of the young people your funding supports

How do we raise money?

We raise money throughout the year to fund the local charities and projects we support.  The focus of our fundraising is our annual November appeal.

From epic challenges featuring famous faces alongside children we support, to special programmes and our annual Appeal Show; the BBC helps us raise a phenomenal amount of money each year.

Across the nations, fundraisers from all walks of life come together to support us – from marathons to cake sales, to school events and our brilliant corporate partners – every sponsor, every pair of ears bought, every pound popped in a bucket helps change lives.

a lady wearing Pudsey ears with a freehand drawing of a cupcake in the background

Fundraise for us


You can find out more and discover everything you need to get involved in our fundraising section

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