Who we are

BBC Children in Need’s vision is that children and young people in the UK have a safe, happy and secure childhood and the chance to reach their potential.

Our role in achieving this vision is by making grants to charities and other non-profit organisations that support and work with children and young people who are disadvantaged and face challenges in their lives.

The people and projects we fund will:

• Take the initiative and show clearly how they will make a difference which will improve children and young people’s lives.
• Address the challenges the children and young people face, build their skills and resilience, empower them and extend their choices in life.
• Involve children and young people in the design, delivery and evaluation of their work.
• Be keen to keep learning about their work so that their ability to make a difference in children and young people’s lives can keep on improving.